Genesys Rebrand

Visual Identity, Brand guidelines, Multi-channel template creation

Genesys is a global leader in customer experience (CX) and contact center solutions, helping organizations deliver seamless and personalized interactions across every channel. Genesys specializes in cloud-based and on-premises solutions that integrate artificial intelligence (AI), machine learning (ML), and automation to create efficient, human-centered customer service experiences.

During my time at Genesys, I partnered with a newly-formed team of creatives to execute a comprehensive brand redevelopment within a 3-month timeframe. Tasked with modernizing and elevating the Genesys identity, I contributed to reshaping the brand into a cohesive, forward-thinking visual system that aligned with the company’s vision and values.

Key deliverables included a refreshed logo, an updated color palette, all-new brand guidelines and comprehensive creative libraries for accessibility across teams, a redesigned website and branded digital portals, a wide array of social and content templates, custom swag, office signage and environmental branding, and much more.

Role: Sr. Strategic Designer

Credits: Vanessa G (Sr. Creative Director), Catherine B (Associate Creative Director), Azusa M (Senior Visual Designer), Michelle B (Senior Visual Designer), Alyson P (Sr. Strategic Designer)