A creative soul with a passion for design and a love for dogs, I’m a creative leader, designer, and expert sleeper who finds joy in both artistic expression and life’s simple pleasures. I’ve led creative initiatives, developed brand identities, and executed impactful marketing campaigns, collaborating with cross-functional teams to drive business growth and enhance brand visibility.

My journey

Capabilities

From bold brand transformations to seamless digital experiences, my design career has been a decade-long exploration of storytelling through visuals. With a foundation in graphic design and a passion for strategic creativity, I've built a career that bridges artistry with business impact.

After graduation from Moravian University, my journey began at G3 Communications where I honed my ability to craft compelling digital and print marketing materials for B2B brands. From sleek infographics to immersive event experiences, I learned how to translate complex ideas into engaging visuals. This skillset carried me to Infor, where I took the reins as an Art Director, shaping a global brand identity and ensuring design consistency across an expansive enterprise.

Eager to dive deeper into digital and consumer experiences, I joined One Drop, refining my expertise in UX-driven design and data-informed creative strategies. From high-impact landing pages to performance-driven email campaigns, I learned how to blend aesthetics with functionality to drive results. At Upbound, I stepped into a pivotal role as the sole marketing designer, where I built a cohesive brand identity from the ground up, developed scalable design systems, and executed multi-channel marketing campaigns that made a lasting impact.

Most recently, I had the exciting opportunity to contribute to the brand refresh at Genesys, collaborating closely with creative leads to redefine the company’s visual identity. I played a key role in crafting brand guidelines, managing design assets, and ensuring a seamless rollout across teams.

Beyond my work, I’m constantly expanding my skillset, having earned certifications in UX design and front-end web development from FIT. I thrive on collaboration, creative problem-solving, and crafting designs that don’t just look good—they tell a story, evoke emotion, and drive engagement.

When I'm not designing, you can find me on the sidelines of the Dartmouth football field cheering on my coaching husband (and pretending I understand the rules), picking up yet another new hobby, experimenting with my laser printer, spending time with family and friends, or being crushed under the snuggly weight of my massive Bernese mountain dog.

• Creative & Art Direction

• Graphic Design (Digital & Print)

• Brand Development & Strategy

• Visual Identity & Brand Systems

• UX/UI & Web Design

• Data-Driven Design

• Performance Marketing

• Demand Generation & Sales Enablement

• Event & Trade Show Branding

• People & Team Leadership

• Agency & Vendor Management

• Process Development & Scalability

• Multi-Project Management & Deadline Execution

  
  

Software

• Adobe InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, XD

• Figma, Sketch

• Canva

• Google Suite

• Microsoft Suite

• Keynote

• Asana, Jira, Monday.com, Basecamp

• Ceros, Uberflip, Hushly, Shopify

Experience

Genesys
Sr. Strategic Designer
Sept 2024 – Dec 2024

Upbound
Senior Visual Designer
May 2022 – May 2024

One Drop
Senior Graphic Designer
Apr 2021 – May 2022

Education

Moravian University
Bachelor of Arts (BA), Graphic Design
May 2015 | Magna Cum Laude

Fashion Institute of Technology
Front-End Website Development Certificate, Dec 2021
User Experience Design Certificate, Oct 2020