Upbound Rebrand

Visual identity, Brand guidelines, Art direction

Upbound, a self-service cloud platform empowering users to create custom cloud services, required a brand refresh to coincide with its product launch. I spearheaded the complete redesign of the Upbound brand, ensuring it aligned with the company’s innovative and forward-thinking mission.

To kick off the project, I facilitated workshops with key stakeholders to define the brand strategy. Insights from these sessions informed the development of an updated brand identity, including official brand messaging, a new tagline, refreshed color palette, custom illustration and iconography, versatile social media and content templates, and an updated website featuring a new homepage design. All brand assets were prepared and launched in sync with the product debut, delivering a polished and consistent brand experience across every touchpoint.

Role: Senior Visual Designer

Credits: Bassam T (CEO), Oren T (CPO), Kelsey H (Head of Marketing), Tom A (VP, Global Sales), Hominid Studio (Illustrator)